Do You Make This Mistake In Marketing?
2024-08-20 16:43
Once upon a time, in a galaxy far, far away, I ran an ad account for a real estate business. It was doing very well. We were spending over $1000/day using Google AdWords and the ROAS was +/- 5.
Meani...
Achieving Top Of Mind Awareness In Your Market
2024-08-19 22:37
Plenty of brands and companies have top of mind awareness. Think about cola and what brand comes to mind? Think about a search engine and what brand comes to mind? Think about famous TV shows and what...
How To Write Ads, Reports, Blogposts and Scripts That SELL
2024-08-15 22:19
The Pareto Principle states that 20% of content online gets 80% of the views.
That’s what they taught me in business school. And it’s dead wrong.
It’s more like 5% of content gets 95% of views.
You...
Three Letters That Will Magically Get You More Clients
2024-08-11 16:19
First things first: If you haven’t checked out this article about Why Mass Marketing Doesn’t Work For Small Business you probably want to start there. It’s worth it, trust me.
The number 1 thing you ...
Why "Spray And Pray" Marketing Is A Surefire Way To Waste Your Ad Budget (And What To Do Instead)
2024-08-06 20:21
Spending money on ads is scary because you just don’t know if that money is coming back. Hopefully bringing some of his friends.
Spending money on ads without knowing if they'll bring in a single cu...
How To Write An Ad That Gets You New Clients (Part 1)
2024-08-05 21:46
Here’s something I discovered after being in marketing for almost 20 years.
Most ads absolutely suck at getting clients.
Some ads are funny. Some ads are cinematic (whatever that means). Some ads a...
Mass Marketing Doesn’t Work. Do This Instead:
2024-08-04 21:34
Quick question: who’s your ideal customer?
A lot of business owners answer that question with a variation of:
‘Anyone with a pulse and the money to pay me’.
Two problems with that:
It doesn’t narr...